Something unexpected is happening in the Frisco and Prosper housing market — buyer activity is picking up in December, which is something we almost never see this time of year.
Normally, the market slows down as we head into the holidays. But this year feels different. Activity has increased, affordability has improved, and sellers are adjusting in ways we haven’t seen much over the past couple of years.
In the video above, I walk through what’s driving this shift and what it could mean as we head into 2026. Below is a quick summary of the key themes.
Affordability Has Quietly Improved
One of the biggest changes we’ve seen recently is affordability. While it hasn’t returned to pre-2022 levels, it has improved meaningfully compared to this time last year.
That improvement is part of what’s pulling buyers back into the market — even during what is typically the slowest month of the year.
Mortgage Rates Have Stabilized
Another important factor is mortgage rates. While many buyers are waiting for rates to drop further, the latest projections suggest rates are more likely to remain relatively stable than fall dramatically.
For many people, that realization is prompting action now rather than waiting indefinitely.
What’s Happening in Frisco & Prosper Right Now
Instead of diving into every chart here, I break down the full local data — including prices, inventory, and price reductions — in the video above.
What stands out most is that Frisco and Prosper are behaving differently, even though they’re neighboring markets. That’s why looking at hyperlocal data matters so much.
Some of the trends we’re seeing include:
Increased inventory compared to last year
More homes taking price reductions
A shift toward a more balanced market
Early signs of buyer momentum heading into 2026
Each of these plays a role in how buyers and sellers should be thinking about timing and strategy.
What This Means If You’re Planning to Buy or Sell
If you’re a buyer, improving affordability, healthier inventory, and motivated sellers may create opportunities that weren’t available a year ago.
If you’re a seller, homes that are priced correctly are still selling — but pricing and preparation matter more than ever.
To help with that planning, I’ve put together free Winter Buyer and Seller Guides that walk through current market conditions, strategies, and what to expect going into 2026.
👉 You’ll find links to download those guides below.
Watch the Full Market Update
If you want to see the charts, trends, and local breakdown in detail, be sure to watch the full video at the top of this page. It provides the clearest picture of what’s happening right now in Frisco and Prosper — and what to keep an eye on moving forward.
If you’d like a personalized conversation about your situation, feel free to reach out anytime.
