Do You Need Your Own Agent for New Construction in Frisco?
If you're shopping for a new construction home in Frisco or Prosper, the most important decision you'll make isn't the floor plan, the lot, or the finishes. It's who is sitting on your side of the table. And the biggest mistake I see buyers make happens before they ever tour a single model home. Her
What Just Happened to the Frisco & Prosper Real Estate Market
For months I told you home sales in Frisco and Prosper were going to turn down, because pending sales, the best early signal we have, were already falling. This month it happened. Sales turned, and the sharpest drop is hiding in a part of the market almost nobody is watching. Below are the latest si
Moving to Frisco for the Schools? Read This First
If you are moving to Frisco, TX for the schools, there is a catch that catches a lot of families completely off guard: your home can have a Frisco address, a Frisco zip code, Frisco right there on the mailbox, and still not be zoned for Frisco ISD. It happens more often than you would think, and it
Everything Being Built in Frisco, TX Right Now (2026 Guide)
Drive around Frisco right now and it can feel like the entire city is under construction, because it kind of is. There is a wave of projects going in that will reshape what it is like to live here, and what homes are worth. One just opened this summer. Another, when it is finished, will be bigger th
Frisco & Prosper Housing Market Update: What July's Numbers Really Show
The national housing headlines are loud right now: sellers pulling their homes off the market at the fastest pace since 2020, prices softening, buyers waiting it out. But the Frisco and Prosper housing market is not following that script. Below are July's actual single-family numbers for both cities
Celina vs Frisco: Why Families Are Choosing Celina, Texas (and Who Should Still Pick Frisco)
A lot of families call me set on Frisco. Then they find out that a nearly identical new home about twenty minutes north in Celina costs almost $150,000 less, and suddenly the whole conversation changes. If you are thinking about moving to Celina, Texas, or weighing Celina against Frisco for your fam